DESIGN 设 计
艺术与产品的深度融合Deep integration of art and products
本案是我们美国KELLY-MOORE涂料产品的展示空间。通过设计师介绍，整个展厅围绕着“虚”与“实”展开，以空间为媒介，导向产品本身。
This case is the exhibition space of our American Kelly-Moore coating
products. Through the designer's introduction, the whole exhibition hall
revolves around "virtual" and "real", with space as
the medium, oriented to the product itself.
「虚」，整个展厅以“白”为底，局部加上点缀色，意在表达产品的多种可能。「实」，钢板楼梯的蓝、石塑板隔栅拼接画的黄，形成色彩对照，通过对颜色及材质的多样化运用，展现不同光感上的产品特质。
"Empty", the whole exhibition hall with
"white" as the bottom, part of the embellishment color, intended to
express a variety of products. "Solid", the blue of the steel plate
staircase and the yellow of the stone plastic plate fence splicing painting form
a color contrast, through the diversified use of color and material, to show
the product characteristics of different light sense.
以虚衬实，用线面的变化，书写自在艺术观展氛围，让空间自身形成的引导力，帮助消费者去发现产品，由此建立起空间、艺术、产品的联系。
The space itself forms the guiding force to help
consumers discover products, thus establishing the connection between space,
art and products.
光影&色彩
Light & color
虚实相生 光影浮梦
—
进门后的空间，用三面局部弧墙围合出圆形，构筑出三个入口。通过尺度的变化，在收与放之间感受到空间的多变与自由。
The space behind the entrance is
surrounded by three partial arc-shaped walls to construct three entrances.
Through the change of scale, we can feel the changeability and freedom of space
between retraction and release.
借鉴玛雅堆的形态，做出进门端景。高饱和的石块色调，为简约空间注入一抹灵动。
Draw lessons from the form of Maya
heap, make the door end scene. The high saturated stone tone injects a touch of
vitality into the simple space.
明亮的黄色石塑板格栅，拼接出色块装饰画，展现产品在多情景下的应用，艺术美学与产品特质深度融合。Bright yellow stone plastic plate
grille, splicing excellent block decorative paintings, show the application of
products in multiple scenarios, artistic aesthetics and product characteristics
deep integration.
不规则的墙体形态，让观赏路径有了松散的严谨感。踏入展厅，一步一景，带顾客掉进艺术想象的世界。
Irregular wall forms give the
viewing path a loose sense of rigor. Step into the exhibition hall, scene by
scene, take customers into the world of art imagination.
各区域之间既连接又彼此独立。由内部对外开放，再将外部给予的反馈和热情，提升空间存在的本质和意义。
The regions are both connected and
independent. By opening up from the inside, the feedback and enthusiasm from
the outside will enhance the essence and significance of the existence of the
space.
曲率&虚实
Curve & Virtual Reality
旋转上升 渐入佳境
—
宽敞的开放式楼梯采用柔和的曲率，而圆形隔板巧妙地融入纵向空间，观展的仪式感，沿着曼妙的弧线渐入佳境。
The spacious open staircase adopts
soft curvature, while the circular partition is cleverly integrated into the
longitudinal space, which gives the ritual feeling of viewing the exhibition
along the graceful arc.
楼梯一侧的水流景观，将自然之意浓缩到现代空间。水流潺潺，与旋转楼梯本身的流畅感暗自呼应，将材质的艺术之美引至更深的境地。
The water landscape on one side of
the stairs condenses the nature into a modern space. The flowing water echoes
the smooth feeling of the rotating staircase itself, leading the artistic
beauty of the material to a deeper situation.
底部的黑色加上一池清水，有了镜面般的反光感，与楼梯的蓝色钢板碰撞，营建空间中大轮廓与小细节。
The black at the bottom and a pool
of clear water create a mirror-like sense of reflection, which collides with
the blue steel plate of the staircase, creating large Outlines and small
details in the construction space.
环环相扣的楼梯踏步，极具几何美感，诠释着空间的美学尺度。消费者沿着楼梯探索时，跟随楼梯弧度转换欣赏视角，产品有了更多的解读维度。
Interlocking stair step,
geometrical aesthetic feeling, explaining the aesthetic dimension of space.
When consumers explore along the stairs, they follow the arc of the stairs to
change their appreciation perspective, and the products have more
interpretation dimensions.
依循楼梯，视线向纵向空间延伸，顶部的灯膜，模拟自然天光形态，结合矗立的楼梯，让身处展厅的人丝毫感受空间的逼仄，行至之间，恍然生出在旷野漫步的错觉。
Following the stairs, the line of
sight extends to the longitudinal space. The light film on the top simulates
the natural skylight form, combined with the standing stairs, so that people in
the exhibition hall can feel the narrow space at all, and feel the illusion of
walking in the wilderness.
体块&功能
Block & function
几何艺术 关注功能
—
椅身融入藤编艺术，打破白色空间的单调，丰富空间元素层次感。
The chair body integrates rattan
weaving art to break the monotony of white space and enrich the hierarchical
sense of space elements.
从楼梯可以窥见洽谈区局部，以更灵活的区域关系构建，发掘产品的更多可能。
From the stairs, we can see part of
the negotiation area to build a more flexible regional relationship and explore
more possibilities of products.
产品展示区墙面做了大面积体块置物格，打造产品展示墙。展示墙中的样板可以随时更换，适应产品的不断更迭创新。
The wall of the product exhibition
area is made with a large area of block storage to create a product display
wall. The model in the display wall can be changed at any time to adapt to the
constant change and innovation of products.
材料依托于空间结构展示自身魅力，空间借助材料填充情感，一个产品与空间相融的展示厅由此诞生。
Materials rely on the spatial
structure to show their charm, space with the help of materials to fill the
emotion, a product and space integration exhibition hall was born.
产品展示区加装岛台，方便顾客随时取下样品停留欣赏。吧台搭配的条凳，可以容纳多人同时就坐。
The product display area is
equipped with an island, which is convenient for customers to take down samples
at any time to stay and appreciate. The stools matching the bar can accommodate
many people sitting at the same time.
两个高低不同的金属立柱，做产品展示区的进门端景，空间转换更有节奏韵律感。
Two metal columns with different heights
serve as the entrance scenery of the product exhibition area, making the space
transition more rhythmically rhythmic.
白墙砖铺就的展厅外立面，在灯光衬托下愈发显示出其光泽感。以极致的白调，将展厅与周遭环境剥离开来，独特的艺术视觉感，引人驻足停留。
The white brick facade of the
exhibition hall shows its luster under the light. With the extreme white tone,
the exhibition hall is separated from the surrounding environment, and the
unique artistic visual sense attracts people to stop and stay.
CASE INFORMATION案例信息
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项目地点丨杭州
Project location项目面积丨130㎡Project
Area项目地址丨古墩路·红星美凯龙Project cell设计团队丨杭州陌上设计Designer